Improving Your Video Optimization With Video Site Maps
By Jimmy Cox
When you are doing SEO campaign for video, you want to have a look at video site maps. This is an area that we'’re just starting to test but we need to do more testing. Using Google Webmaster Tools, you can submit a site map which we do for clients anyway. Now you can also insert video site maps.
The reason you want to use that submission tool, Google Webmaster Tools, and do a video site map, is so that your videos start to appear under the Google search area. When you'’re not on YouTube but you go to videos search, you know when you'’re on Google and you can click video. You'’re not on YouTube but you'’re still doing a video search within Google.
By doing video site maps your videos, rather than getting your YouTube videos to appear in those results page, you can start to get your own website appearing in the results page. That is good, because the aim of the game of the video is to get them back to your website. So it’’s even better if we can get them straight to our website.
That’’s level 1 SEO techniques. You do that if you'’re going up against some competition. For level 2 SEO, basically you want to have a spreadsheet that logs all of the videos that you'’ve got. You want to have a look at the videos that have high number of views but aren'’t in position number one. Then what you want to start to do is target your link building to those videos.
So what you'’re looking for are videos that are already getting views and they'’re already doing ok, but they'’re not in position number one yet. So you'’re going to try and send more link love to those videos to get them to move up towards high search engine ranking and then potentially take more of the pie. I just use a spreadsheet, there’’s not too much in that spreadsheet because all it is is a list of all of the YouTube videos that we do. So target videos that have high number of views but not in position number one.
Using play lists as well is important. When I create video content, I like to cut it up into lots of little pieces because every piece that I cut up and I post is another ticket in the search engine lottery.
Another way to create new tickets in addition to video site maps is to use play lists. In the admin, just search how to set up play lists, search it on YouTube and there are tutorials out there that will step you through it. All you do is you get to group a whole lot of videos together and say all of these videos are to do with Melbourne SEO Services review testimonials, for example. You might group them under one play list and you might target a new keyword to go after. Then your play lists start to appear in the YouTube search results.
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