Embed Video In Email - Its Advantage To Your Video Optimization
By Jimmy Cox
When doing SEO campaign for video, I get asked sometimes, what about embed video in email? The best way to do it at the moment, the technology isn'’t quite there yet, you should really just take a screen shot of the video with the play button. From the video it’’s just an image that links through to where your video is. That’’s the best way to do it.
There are ways you can do it with animated gifts and there are few different things you can do but it’’s still too clumsy. Over time I think it’’s something that will obviously catch up but at the moment it is still a little bit old. You can post bulletins in YouTube, you can send out messages on your channel page and you can also send out emails to your subscribers. So that’’s another way to get more views.
You want to encourage people. A really good example of people being encouraged to comment, favourite and thumbs up is go check out What the Buck show. That’’s a really good example of someone who uses YouTube annotations to tell people at the end of their best viral marketing video, hey, give this the thumbs up, hey, add a comment. If you'’re creating something specifically to be for YouTube and that’’s the only reason you'’re using it, maybe your outcome or your objective is to get subscribers, maybe your call to action at the end of the video is make sure you subscribe to this video.
YouTube does allow you to use their annotations area to embed links into your videos but they will only let you embed links that relate to other areas on YouTube. So you can link to your subscribe page, you can link to another video, you can link to things within the YouTube property, but they won'’t let you link external of that. What you can do is encourage people to subscribe to your channel and again, that’’s going to help you do well.
Another way to get some traffic is video responses say for internet marketing reviews. I don'’t really use that so much but when people comment, it appears directly beneath the video and then when you do a video response which is like doing a comment, but a video. You can do a video response to someone else’’s video and it appears above all the comments. So it’’s right up the top.
It’’s a really good way to maybe piggyback on current news events and things that are happening, videos that are getting high views. Maybe you post a video comment on those videos because they'’re getting lots of traffic and you might draw some to you.
Commenting on other people’’s videos is another way to get links back to your channel page apart from decing to embed video in email. By commenting, you'’re getting a ‘’do follow'’ back to your website. So most things on YouTube are all do not follow. When you link off site, you don'’t get credit for that link back to your website but when you'’re commenting, you'’re sending that link love back to your YouTube channel. So comments are good but that’’s probably something you'’d get outsourced.
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